What Happens When You Actually Loop in Localization Early
Very useful, I'm saving this post! Thank you for sharing.
Adding Steps 13–16: the unauthorized, unspoken GTM rules nobody admits to but everyone suffers:
13. Localize everything except the CTA – “GET STARTED” is our universal love language.
14. Time zones are optional – APAC will totally love that 2AM product webinar.
15. Summon the i18n goblins – Localization brief arrives launch morning, in a locked Figma file.
16. Blame the translation AI – When all else fails, just whisper “Google Translate did it” and walk away.
Chinese company by any chance?
Very useful, I'm saving this post! Thank you for sharing.
Adding Steps 13–16: the unauthorized, unspoken GTM rules nobody admits to but everyone suffers:
13. Localize everything except the CTA – “GET STARTED” is our universal love language.
14. Time zones are optional – APAC will totally love that 2AM product webinar.
15. Summon the i18n goblins – Localization brief arrives launch morning, in a locked Figma file.
16. Blame the translation AI – When all else fails, just whisper “Google Translate did it” and walk away.
Chinese company by any chance?